Stan Shih (施振榮)Led Acer’s March To A Top Five Global PC Brand. What’s He Doing Now?

 

Stan Shih (施振榮)Led Acer’s March To A Top Five Global PC Brand. What’s He Doing Now?

Acer chairman Stan Shih And Chief Executive Officer Jason Chen Hold Media Event

Stan Shih, co-founder and honorary chairman of Acer Inc., at a media event in 2014. “In high tech, ...

https://www.forbes.com/sites/russellflannery/2024/02/16/stan-shih-led-acers-march-to-a-top-five-global-pc-brand-whats-he-doing-now/?sh=60e46743691b

Stan Shih entered the working world in the 1960s when Taiwan was best known in international business as an exporter of sugar, rice and pineapples. His career reached a turning point in 1976 as a co-founder of Multitech, a beneficiary of global demand for cheap knockoffs of IBM PCs that gave Taiwan its first tech moniker: clone kingdom. Shih and his partners defied local convention in 1987 when Multitech changed its name to Acer and took on bigger global rivals by selling own-brand PCs.

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The switch worked. Through ups and downs nearly 50 years later, Acer still ranks as one of the world’s top 10 computer brands, a feat it first chalked up in the 1990s. And like decades ago, Shih – still Acer’s executive director and honorary chairman at age 79 — aims to think outside of box.

 In a recent Forbes interview at his Taipei area home, Shih spoke of exploring the interface between new technology and culture, an area he referred to as “Oriental sivilization.” He came up with the spelling by switching the “c” in civilization with “s” for silicon. “All civilization is related to technology, silicon technology is currently a center of it, and Taiwan is ahead of the world in the silicon technology area,” Shih said, alluding to its current niche in advanced chipmaking for the likes of Nvidia and Intel.